Category Archives: PPC

Surprising Split-Testing Results…

Actually, let me say that I'm going to betray the title of this post right away and say that to me these results aren't surprising at all. However, if you read some of the info by the "experts" then stuff like this isn't supposed to ever happen. The reality is that I've tested thousands of actions ...

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The Carpenter Builds the House…

Right now you are probably being bombarded with emails for a certain expensive software tool. My intent is not to badmouth this product (I agree it can be very powerful) but to get YOU to do a reality check. More and more, technology and automation is allowing the creation of software and tools in the IM ...

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